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So magical that I actually made a quick video sharing the tip how to quickly peel garlic cloves without touching them: The other thing is I’ve never personally peeled raw garlic before. There were two root vegetables that we actually haven’t used before and the recipe card doesn’t label every single item. Our cooking time for my daughter and I working together ended up being 52 minutes, so the time estimate of 45 minutes was relatively close. That’s 45 minutes of total cooking if you’re on the ball.īlue Apron’s avg 45-50 min prep & cooking times is surely not for the time-starved family. One of the things to note is that all the meals have 15 minutes of prep and 20 to 30 minutes of cooking time. It does it as soon some basic cooking techniques. In general the instructions are pretty good. The backside has step-by-step directions with photos for each. Here’s a close-up shot of one of the recipe cards. Simple and easy to reference during your meal prep. Basically each meal was a two page card stock front and back that has the ingredient list on the front and photo based step-by-step directions on the back. One of the key things in the box was the set of photo recipe cards. One big suggestion I have for the product marketing team is to simply use large zip lock bags or similar to group ingredients by recipe to make the user experience that much easier. So the first thing we did was take out the recipes and go down the list to sort the ingredients by the recipes. It was all packed together, not separated by meal.

The box contained all the food for the week– three separate 2-person meals. Was it really different? Did it help the game and really provide a superior experience? Or was it just a result of superduper marketing?

I’ve heard a bunch of friends rave about Blue Apron in particular so I was very curious to see just how different it was from Plated. But in the end the pricing just did not work out for every day family routines. It was fun assembling the meal with the easy photo recipe instructions. It was our first order from the easy meals prepped service called Blue Apron.We’ve tried a competitor service in the past - Plated. So today the big brown truck came and dropped off a box at our front door.